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January 6, 2006

ADIMOS PARTNERS WITH BEKO TO CAPTURE WIRELESS LCD TV MARKET IN EUROPE

Adimos’ ADM200 wireless multimedia processor to be embedded into Beko’s LCD TVs to ship in Q1 2006

LAS VEGAS, NV, January 6, 2006 – Adimos, a leading provider of wireless multimedia connectivity solutions for consumer electronics, announced today a partnership with Beko Electronik A.S. Beko is a dominant player of consumer electronics products, selling their products in more than 80 countries and 114 brands with over 3500 active product configurations. Beko has already integrated modules from the Adimos WVM series into their next-generation LCD and PDP TVs to ship in Q1 2006. A variety of wireless transmitting stations, AV servers, Set-Top Boxes with integrated WVMs will follow shortly. According to Stanford Resources, the digital TV market reached 20.82 million units in 2005, and is expected to reach 30.54 million units in 2006.

“Beko Elektronik was one of the earliest investors in the new display technologies and has achieved an important market share in Europe,” said Dr.Tibet Mimaroglu, Chief Technology Officer and VP of Engineering of Beko. “The agreement with Adimos, for wireless FPD products, shows our dedication to continue invest in new technologies and features to offer more to our customers. The Adimos ADM200 multimedia processor provides superior picture quality, stability, reduction of noise immunity, range of coverage, and ease of use far above competitive solutions. With the Adimos reference design board we were able to develop a completely integrated system within a short time frame. The combination of the superior product and the quick time to market will enable us to gain even greater leadership in the consumer electronics market. We appreciate the high level of support from the technical team at Adimos and expect great things from this partnership in the future.”

“Beko integrated the Adimos wireless technology into their LCD TV product line in record time,” said Eran Igler, Chief Technical Officer of Adimos. “We were impressed with how strong and capable the Beko team was in adapting new technology. The result is a high-quality product with an impressive feature set that is expected to do very well in the market. We are excited about this relationship and expect to expand into other product lines in the future.”

The ADM 200 multimedia processor enables consumers to have wireless multimedia streaming in the home and a seamless wireless connection between multimedia sources such as DVD players, set-top boxes, media servers and others to display devices such as a LCD TVs and Plasma screens in both SD and HD resolutions. Beko will embed the Adimos ADM200 inside their next-generation LCD and PDP TVs, to enable them to receive and display high-quality video from any video source, and also include the ADM 200 inside their transmitter box to be connected to any video content source inside the home.

The ADM 200 offers OEMS a low-cost, high performance IC solution for implementing wireless transmit and receive capability for virtually any home entertainment product. Using Adimos’ patented TrueVideoQoS technology, OEMS can develop products with the best available video quality, reduced power consumption and an unparalleled price/performance advantage.
Adimos offers OEMs FCC/ETSI/TELEC-certified reference designs based on the ADM200 with complete management software to meet the high performance, ease of use, security, and critical time-to-market requirements for consumer electronics manufacturers.

About Adimos
Adimos is a leading provider of wireless multimedia connectivity solutions for the digital home media center. The company develops broadcast-quality multimedia processors and production-ready reference design boards that enable OEMs to rapidly deploy home entertainment products that provide an exceptional experience to the consumer. Adimos solutions enable transmit and receive wireless capabilities between multimedia sources such as DVDs, set-top boxes, PVRs and handheld multimedia devices to display devices such as LCD TVs and Plasma screens. Adimos’ unique optimized architecture provides OEMs with guaranteed Quality of Service for unmatched picture quality, reduced power consumption, ease of use, and unique price/performance points to maintain a competitive advantage. Adimos is located at 2001 Landings Drive in Mountain View, CA with offices in Israel and Asia. For more information please see www.adimos.com.

About Beko Elektronik
Beko Elektronik has a wide product range, from small CRT TVs to large PDPs, and ICT products which are designed and manufactured at its production site in Istanbul,Turkey. Beko Elektronik is the second biggest TV manufacturer in Europe with revenues over 1.1 billion Euro. Beko is the fastest growing consumer electronic company in the world since 2002 among top 20 consumer electronic companies in the world. Beko Elektronik was established in 1966 in Istanbul, Turkey. Beko Elektronik is part of Koç group the largest private owned conglomerate in Turkey which is approximately 9% of the Turkish economy. For more information contact www.bekoelektronik.com.tr